It's Not Milk!
Short excerpt from animation by Gabriella Jardine
In February 2022, I was approached by local agency: FullHD to lead a small team to create the 30" brand PSA for an alternative milk brand in the UK: Mighty M.lkology. Their campaign message being that their product is 100% NOT MILK, even though it may taste like the real thing.
I recruited Jaco Haasbroek for illustrations and myself & Lené van Heerden handled the animation.
Combining frame-by-frame, motion graphics and even a bit of 3D animation, we created a fast paced and eye-catching TVC for the brand that we were all really proud of.
Have a look at some still frames, along with the full animation below.