Gyaldem Presents: Peace, Love & Bass
In June of 2022, myself and 3 other women got together to form the collective known as Gyaldem Massive.
All 4 of us have design related jobs by day, and DJ, the dance music genre: drum & bass, by night (or rather by weekend).
We realised that there was a need for a female-focused drum and bass event in Cape Town, South Africa,
where we all live, so we decided to make it happen!
Together, these two initiatives are working to appeal for the inclusion of anti gender-based violence awareness and education into the national schooling curriculum, here in South Africa. Already, a similar program has been implemented in Kenya, with amazing results, so we were thrilled at the idea of being a part of making this happen in our country!
We went on to plan, organise, illustrate, design and animate our way into this male-dominated space, and we weren't afraid to keep things proudly feminine!
The event was held on Saturday the 17th of September and it was a hit! We raised a total of R4 400 for the organisations.
Marketing the event ended up being a wonderful excuse to do a collaborative design project and below are the fruits of our labour. We hope you enjoy viewing them as much as we did creating them <3
Art Direction: Tayla Rowell, Gabriella Jardine
Illustration: Gabriella Jardine
Design: Tayla Rowell
Copy & Social Media Wizard: Lois Schwartz
Animation: Gabriella Jardine, Debbie Potgieter